Alviso, Calif. - TiVo announced on Monday that automaker Lexus has signed an upfront advertising commitment, renewing its agreement to utilize TiVo's interactive and targeted advertising services. Under the deal, Lexus will be able to use digital video recorder advertising services from TiVo such as Gold Star sponsorship on TiVo Central, Program Placement, Product Watch and a "Custom Car Configurator" application.

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