New York - CBS Corporation's Showtime Networks on Monday announced plans to launch a virtual reality area for its "The L Word" cable TV series within the virtual world "Second Life." Showtime partnered with The Electric Sheep Company to develop the various aspects of the 3D environment, which include a virtual dance club, and virtual amphitheater where Second Life users will be able to screen select episodes of The L Word.

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http://biz.yahoo.com/prnews/070122/nym177.html?.v=69
http://www.electricsheepcompany.com
http://www.sho.com/site/lword/second_life.do