AWS Service Lets Gamers Choose Among Sponsors for Game Ads

Authored by Mark Hefflinger on January 24, 2007 - 1:25pm.

Germantown, Md. - AWS Convergence Technologies, creators of the WeatherBug desktop weather application, announced on Wednesday that it has expanded its Sponsor Select program to game publishers, enabling gamers to control the advertisers they'd like to see before their game begins. Maryland-based AWS has been using Sponsor Select with its WeatherBug application since 2001, and said online game publisher Big Fish Games is among its first game industry partners for the service. Advertisers will pay only when they are selected by users.