Discovery to Provide Content for National CineMedia Theater Ad Network

Authored by Mark Hefflinger on January 24, 2007 - 1:34pm.

New York - National CineMedia, a provider of a network that delivers pre-feature digital ads and other programming in movie theaters, said on Wednesday that Discovery Communications has signed a multi-year agreement to provide short-form content for the service. National CineMedia's network includes 11,000 movie screens and reaches about 500 million patrons annually. Discovery said it will provide sneak peek segments of upcoming programs from its stable of channels.

 

Related Links:
http://tinyurl.com/34c3fb
http://www.discovery.com
http://www.ncm.com

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