New Hope, Pa. - myYearbook.com, a social networking site for teens, announced on Friday that it has raised $4.1 million in its first round of venture capital financing, from U.S. Venture Partners and First Round Capital.

The site claims 1.7 million members, and over 5 million unique visitors per month. The company was founded by high school senior Catherine Cook and her brother Dave, a freshman in college.

myYearbook.com says its Web marketing programs targeting teens are more effective than the banner ads on similar sites.

"Banner ads negatively affect the user experience, and it's not clear that they're effective," said co-founder Catherine Cook. "I am the 'target demographic' and I am constantly listening to our members."

"I know that the main way to convince teenagers to see a movie or to buy a product is to show us that our friends are doing it."

The company will use the funds for expansion, including significant additions to technical infrastructure, sales and product development.

Related Links:
http://tinyurl.com/2wkqo8
http://www.myyearbook.com