Home › DMW Daily › January 30, 2007

Mobile Search Firm JumpTap Gets Strategic Investment from WPP

Authored by Mark Hefflinger on January 30, 2007 - 11:18am.
Cambridge, Mass. - JumpTap, a provider of mobile search and advertising technology, has received a strategic investment of undisclosed amount from WPP, a London-based communications service firm.

The investment will provide clients of WPP companies -- collectively one of the world's largest buyers of media -- with access to JumpTap's services, the companies said.

Both parties will also partner to develop new techniques to target and profile customers through mobile phones.

Founded in 2003, Cambridge, Mass.-based JumpTap raised $22 million in its third round of venture capital last year, led by Valhalla Partners.

Related Links:
http://www.wpp.com
http://jumptap.com/about_overview.aspx

Published in DMW Daily, January 30, 2007
tags: Deals | Mobile | Marketing | Advertising | Search | Investments | WPP | JumpTap |



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