Mobile Search Firm JumpTap Gets Strategic Investment from WPPAuthored by Mark Hefflinger on January 30, 2007 - 11:18am.
Cambridge, Mass. - JumpTap, a provider of mobile search and advertising technology, has received a strategic investment of undisclosed amount from WPP, a London-based communications service firm.The investment will provide clients of WPP companies -- collectively one of the world's largest buyers of media -- with access to JumpTap's services, the companies said. Both parties will also partner to develop new techniques to target and profile customers through mobile phones. Founded in 2003, Cambridge, Mass.-based JumpTap raised $22 million in its third round of venture capital last year, led by Valhalla Partners. Related Links: http://www.wpp.com http://jumptap.com/about_overview.aspx |
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