Home › DMW Daily › January 30, 2007

Mobile Search Firm JumpTap Gets Strategic Investment from WPP

Authored by Mark Hefflinger on January 30, 2007 - 11:18am.
Cambridge, Mass. - JumpTap, a provider of mobile search and advertising technology, has received a strategic investment of undisclosed amount from WPP, a London-based communications service firm.

The investment will provide clients of WPP companies -- collectively one of the world's largest buyers of media -- with access to JumpTap's services, the companies said.

Both parties will also partner to develop new techniques to target and profile customers through mobile phones.

Founded in 2003, Cambridge, Mass.-based JumpTap raised $22 million in its third round of venture capital last year, led by Valhalla Partners.

Related Links:
http://www.wpp.com
http://jumptap.com/about_overview.aspx

Published in DMW Daily, January 30, 2007
tags: Deals | Mobile | Marketing | Advertising | Search | Investments | WPP | JumpTap |

add to:  del.icio.us  |  digg |  Yahoo! MyWeb  | Slashdot


Comments

Post new comment

The content of this field is kept private and will not be shown publicly.
Add image
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd><br><p> <b> <i> <img> <hr>
  • Images can be added to this post.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Copy the characters (respecting upper/lower case) from the image.