New York - With the Super Bowl set for Sunday, advertisers can expect huge bumps in their online traffic, according to a report from Nielsen/NetRatings.

The firm said that Super Bowl advertisers last year saw a 55% increase in their Web traffic on the day after the game.

Fidelity Investments was the fastest growing website, with traffic increasing 203%, with Overstock.com and Expedia following closely behind.

Notable Super Bowl advertisers from the tech sector this year will include GPS device maker Garmin, Hewlett-Packard, Sprint, SalesGenie and Go Daddy.

Related Links:
http://www.nielsen.com/media/pr_070131.html   
http://www.superbowl-ads.com/2007/index.html