Report: Super Bowl Advertisers Can Expect Surge in Web Traffic

Authored by Mark Hefflinger on February 1, 2007 - 11:46am.

New York - With the Super Bowl set for Sunday, advertisers can expect huge bumps in their online traffic, according to a report from Nielsen/NetRatings.

The firm said that Super Bowl advertisers last year saw a 55% increase in their Web traffic on the day after the game.

Fidelity Investments was the fastest growing website, with traffic increasing 203%, with Overstock.com and Expedia following closely behind.

Notable Super Bowl advertisers from the tech sector this year will include GPS device maker Garmin, Hewlett-Packard, Sprint, SalesGenie and Go Daddy.