San Francisco - Desi Hits, a multimedia entertainment portal focused on South Asian pop culture, announced that it has raised $1 million in its first round of venture capital financing, led by Draper Fisher Jurvetson and Trident Capital.

The term "Desi" refers to people or products with origins in India, Pakistan, Bangladesh, Bhutan, Burma, Nepal, Sri Lanka and the Maldives.

San Francisco-based Desi Hits currently draws an average of 180,000 page views monthly, derived from 65 countries, for its mix of celebrity interviews, music videos, podcasts, blogs and other content.

The funds will be used to accelerate the company's branding initiatives, enhance service offerings and add additional staff.

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http://www.desihits.com