ComScore, Federated Media Team on New Measurement System for Blogs

Authored by Mark Hefflinger on February 2, 2007 - 12:31pm.

Reston, Va. - ComScore Networks, a provider of Internet audience measurement services, announced on Friday that it has partnered with Federated Media, which represents conversational media sites including Digg and BoingBoing, to create a new measurement system for blogs and community-driven sites.

"Differences between comScore's measurements and site server data have previously led to controversy regarding the true audience size for several well known sites," comScore said.

The company plans to build a database using a customized weighting and projection system designed specifically for measuring the conversational media and blogging sector.