McLean, Va. - Anheuser-Busch grabbed the top spot in USA Today's Super Bowl Ad Meter for a record ninth year in a row.

Anheuser-Busch's ad featuring crabs worshiping a cooler of Budweiser on the beach was the most popular, according to groups of volunteers in McLean, Va. and Houston who gave the ad an average score of 8.56 out of 10.

The 238 volunteers used hand-held meters to register how much they liked or disliked an ad on a second-by-second basis.

The top five ads included:
1. Anheuser-Busch (crabs worship a cooler of Budweiser on the beach, 8.56)
2. Anheuser-Busch (stray dog makes good in Clydesdale parade, 8.29)
3. Anheuser-Busch (guy throws real rock in rock, paper, scissors game, 8.28)
4. Frito-Lay (Live the flavor - winner of online voting for best homemade Doritos ad, 7.95)
5. Anheuser-Busch (immigrants learn how to ask for Bud Light, 7.87)

Coming in fourth place, notably, was a Doritos ad created by a consumer as part of an online video contest that asked users to create a Super Bowl ad for the company.

Related Links:
http://www.broadcastnewsroom.com/articles/viewarticle.jsp?id=102561    
http://tinyurl.com/2qy5ug (USA Today)