RealNetworks Touts 10% Click-Through on In-Game Video Ads

Authored by Mark Hefflinger on February 5, 2007 - 2:27pm.

Seattle - RealNetworks said on Monday that more than four million users have downloaded its streaming video ad-enabled casual games since June 2006. Instead of the typical 60-minute free trial offered for casual games, Real offers games for free if consumers agree to view video ads every 20 minutes, between levels during natural breaks of the game. The company said the in-game ad format, powered by Eyeblaster, has generated an approximate 10% click-through rate and 74% full video completion rate for its demographic, the majority of whom are women over 30.