New York - CBS Corporation announced on Wednesday the formation of CBS Mobile, a new wireless entertainment division within CBS Interactive that will build the company's mobile operation across its various properties, which include CBS, the CW, Showtime Networks, CSTV and Simon & Schuster.

"The creation of CBS Mobile within CBS Interactive further positions us to occupy the audience and advertiser interfaces of the future," said CBS Interactive president Quincy Smith.

The company named Cyriac Roeding, who has served a vice president of CBS' wireless efforts since 2005, as executive vice president of the new unit.

In addition, Jeff Sellinger has been promoted from director of CBS Wireless to vice president of CBS Mobile.

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