Los Angeles - Entertainment industry news publication Variety announced on Wednesday that it has made all of the content on Variety.com available for free and without registration.

The magazine, a unit of Reed Business Information, also announced the launch of its first electronic edition, Digital Variety, which will become available to subscribers each weekday morning at 9:00 AM (EST).

"We chose the open web site access because of our exceptional growth in unique traffic," said Variety president and publisher Charlie Koones.

"In the past year our monthly unique users have exponentially grown to over 2.4 million and after the Variety.com re-launch, we decided to keep the site free to continue to drive that growth."

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