Washington - Seventy-three percent of U.S. companies plans to spend up to 20% of their advertising budgets on new media experimentation, and 12% said they'll spend as much as 40% of their ad budgets experimenting with ads on websites, blogs, video games, virtual worlds and other emerging sectors, according to a survey of nearly 1,000 ad executives conducted by the American Advertising Federation.

The media sectors most in need of a novel approach in order to remain competitive, according to those surveyed, were newspapers (51.4%); network television (34.5%) and radio (33.8%).

Related Links:

http://www.aaf.org/news/press20070206_01.html

http://tinyurl.com/2g5yc4 (Reuters)