Report: 73% of U.S. Companies Say They'll Advertise in New MediaAuthored by Mark Hefflinger on February 8, 2007 - 9:14am.
Washington - Seventy-three percent of U.S. companies plans to spend up to 20% of their advertising budgets on new media experimentation, and 12% said they'll spend as much as 40% of their ad budgets experimenting with ads on websites, blogs, video games, virtual worlds and other emerging sectors, according to a survey of nearly 1,000 ad executives conducted by the American Advertising Federation.
Related Links: http://www.aaf.org/news/press20070206_01.html http://tinyurl.com/2g5yc4 (Reuters) |
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