Home › DMW Daily › February 9, 2007

ABC.com Sells Out All Its Video Ad Inventory for Q1

Authored by Jay Baage on February 9, 2007 - 12:48pm.
New York - ABC.com sold out all video ads inventory for streaming TV shows in Q4 and Q1, and the network has secured agreements from 80 percent of its affiliates to incorporate local ads into the player. This was revealed on Thursday by Anne Sweeney, co-chair of Disney Media Networks, reports the television blog Lost Remote.

50 million episodes (either part or full) have been steamed since September and now ABC.com is expanding its online offering to advertisers by making a new unit called the “Pause Ad” available. The Pause Ad appears over the screen for the entire time a user pauses a clip. And ABC.com will also be able to geo-target its video ads.

ABC.com will during the spring also launch two new players: a full-screen, high-res viewer and a mini-screen for desktops. In September, ABC.com will expand the online section for America’s Funniest Home Videos so that users can upload their own clips and watch video that’s featured on the show.

Related Links:
ABC.com expanding video, selling out of ads (Lost Remote)
Disney says advertisers embrace TV shows on Web (R)
http://abc.go.com/


Published in DMW Daily, February 9, 2007
tags: Internet | Video | Marketing | ABC | Television |

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