Nielsen Launches New Set-top Box Audience Data Service

Authored by Mark Hefflinger on February 12, 2007 - 2:18pm.

New York - The Nielsen Company announced on Monday that it will consolidate its digital TV set-top box data into a new service, Nielsen DigitalPlus. The service will incorporate set-top box data from cable and satellite TV firms, with TV measurement data from Nielsen Media Research; commercial activity data from Nielsen Monitor Plus; retail and scanning information from A.C. Nielsen; and modeling and forecasting information from Claritas, Spectra and Bases.

 

Related Links:

http://biz.yahoo.com/prnews/070212/nym233.html?.v=50

http://www.nielsen.com

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