New York - Online advertising technology and services firm DoubleClick on Tuesday announced the launch of its Live Streaming video advertising service, which allows advertisers to broadcast live events to users through rich media ads. New Line Cinema was the first to use the new technology, when it filmed movie patrons at a live event in Washington, and then edited and broadcast the clips live through ads for the film "The Number 23" on sites including AOL, Yahoo and MSN.

Related Links:

http://www.doubleclick.com/us/about_doubleclick/press_releases/default.asp?p=566

http://tinyurl.com/2z6ds5 (Live Streaming)