Theater, Mall-based Digital Ad Network Reactrix Raises $45 Million

Authored by Mark Hefflinger on February 15, 2007 - 3:20pm.

Redwood City, Calif. - Reactrix Systems, a provider of interactive media services to malls and theaters, said on Thursday that it has raised $45 million in its fourth round of funding. The round, the largest in the company's history, was co-led by new investors D. E. Shaw group and Menlo Ventures, and included participation from previous investors Mobius Venture Capital, Thomas Weisel Venture Partners and Worldview Technology Partners.

The company produces interactive displays that project vivid messages -- from advertisers including AOL, Coca-Cola, DirecTV, Sprint and Visa -- on a particular square space on the floor.

Redwood City, Calif.-based Reactrix said that it will use the proceeds to expand its network of more than 160 malls and theaters.

Related Links:
http://biz.yahoo.com/prnews/070215/nyth089.html?.v=78
http://www.reactrix.com