Showtime Launches Showtime Interactive 2.0 on EchoStar's Dish Network

Authored by Jay Baage on February 16, 2007 - 4:43pm.
Showtime Networks announced on Friday that it has launched Showtime Interactive 2.0, a breakthrough Interactive Television (ITV) application on EchoStar's Dish Network. Showtime Interactive works so that it pulls video from the set-top box's internal DVR into an Interactive TV environment, combining the very best features of a DVR and ITV in a single experience.

The new service will let Showtime subscribers have the ability to watch trailers, behind the scenes videos, celebrity interviews and video extras. For non-subscribers, Showtime Interactive 2.0 becomes a marketing application with a long form video that highlights the network's programming, channels and special promotions.

Related Link:
http://dtv.broadcastnewsroom.com/articles/viewarticle.jsp?id=106793




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