Survey: 62% Of European Music Execs Believe in Dropping DRMAuthored by Jay Baage on February 15, 2007 - 11:21pm.
London, UK - A Jupiter Research survey show that almost two-thirds of European music industry executives think removing digital locks from downloadable music would make more people buy more tracks.The survey was carried out between December and January, before Steve Jobs published his thoughts on music DRM and galvanised the debate about these protection systems. Jupiter analyst Mark Mulligan says that he was "surprised" at the strength of the responses which came from large and small record labels, rights bodies, digital stores and technology providers. "Despite everything that has been happening the record labels are not about to drop DRM," said Mr Mulligan according to the BBC. "Even though all they are doing is making themselves look even less compelling by using it." Among all record labels 48% of all executives thought ending DRM would boost download sales - though this was 58% at the larger labels. Outside the record labels 73% of those questioned thought dropping DRM would be a boost for the whole market. Related Links: http://news.bbc.co.uk/2/hi/technology/6362069.stm |
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if that is the case..
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