Suretone Records to Use ArtistDirect's MediaDefender on P2P NetworksAuthored by Mark Hefflinger on February 21, 2007 - 5:24pm.
Santa Monica, Calif. - ArtistDirect, an independent music destination and provider of anti-piracy technologies, said on Wednesday that Universal's Suretone Records has signed on to use its MediaDefender platform that encourages users on illicit peer-to-peer networks to download legitimate files. The technology directs users seeking files from Suretone artists like Weezer and The Cure to Suretone-branded exclusive files. The deal will also establish a Suretone video channel on ArtistDirect.com, which claims 15 million monthly U.S. visitors and 40 million worldwide.
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