Arlington, Va. - "Star Wars" director George Lucas has filed a trademark complaint against news aggregation site Digg.com, which Lucas says is similar to "The Dig," a PC adventure game released in 1995 by his LucasArts games division.

"The DIGG mark is confusingly similar in sound, meaning, and appearance to the Opposer's THE DIG mark," Lucasfilm's "Notice of Opposition" reads.

"The Applicant's registration and use of the DIGG mark would likely create confusion, mistake or deception in the minds of prospective purchasers as to the origin or source of the Opposer's Goods associated with THE DIG mark."

The complaint also notes that Digg.com aggregates technology stories, and in particular stories about video games.

The Notice of Opposition, filed on Feb. 5, does not constitute an actual trademark infringement lawsuit, but rather a "trademark dispute," LucasArts told 1Up.com.

The period of discovery in the process with the U.S. Patent and Trademark Office is expected to last until at least August.

Related Links:
http://ttabvue.uspto.gov/ttabvue/v?pno=91175510&pty=OPP&eno=1

http://www.1up.com/do/newsStory?cId=3157508

http://lucasarts.vintagegaming.org/index.php?do=game&gameid=12

http://www.digg.com/tech_news/digg_trademark_opposed_by_Lucasfilm