New York - Radio ratings provider Arbitron this week delivered its first survey of the satellite radio industry, which found that while satellite radio subscribers listened to more radio than others, they spent more time listening to terrestrial radio than their satellite services.

The Fall 2006 survey of a half million radio listeners found that satellite radio channels accounted for 3.4% of all radio listening.

Satellite listeners spent an average of 33 hours a week with radio, compared with 19 hours for non-satellite subscribers, but satellite subscribers on average listened to more AM/FM radio (14 hours) than satellite radio (10.75 hours).

The highest share obtained by a satellite channel was 0.2%, while the average channel had a 0.009% share -- which is not high enough to meet Arbitron's minimum reporting standards.

"Satellite radio is growing," Chance Patterson, a spokesman for XM Satellite Radio, told the Associated Press. "However, we still represent a small portion of the overall radio and audio entertainment marketplace."

Related Links:
http://tinyurl.com/33cq6m

http://biz.yahoo.com/ap/070228/satellite_ratings.html (AP)

http://www.arbitron.com