Cambridge, Mass. - Visible Measures, a provider of audience measurement technology for Internet video services, has raised $5 million in its first round of venture, Private Equity Week reported on Friday, citing a regulatory filing.
The investment was led by General Catalyst Partners.
Cambridge, Mass.-based Visible Measures' technology is designed to assist in understanding Internet video audience behavior, improve customer targeting, and increase advertising performance.
Related Links:
http://www.pewnews.com
http://www.visiblemeasures.com
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