Irvine, Calif. - MPLC, the parent company of digital entertainment publisher New Motion, announced on Tuesday that it has raised $10 million in a private placement of its shares.

The two-year-old company operates mobile entertainment distributors MobileSidewalk, RingtoneChannel, Bid4Prizes and GatorArcade, and recently acquired assets from mobile marketing firm Mobliss.

"The $20 million in gross proceeds we recently raised in the combined Series A, B and D offerings, along with the assets recently acquired from Mobliss, provide us with the capital, platform and technology necessary to execute our strategy and leverage the growing trend of consumers who use their mobile devices to interact with media services on the Internet," said New Motion CEO Burton Katz.

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