London - U.K. mobile network operator 3 UK this week announced plans to launch free, ad-supported mobile video content for its subscribers. Available beginning in April from the company's Planet 3 mobile portal, the free, ad-supported video will be offered alongside existing for-pay content. Viewers will be asked to submit their age and gender -- for targeted advertising -- in order to access the videos. 3UK said it partnered with Rhythm New Media to both sell and serve ads on the new service.

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