AOL Teams With Gannett's PointRoll to Develop Rich Media Ads

Authored by Mark Hefflinger on March 12, 2007 - 12:15pm.

Dulles, Va. - AOL said on Monday that it has signed a two-year deal with publisher Gannett's PointRoll unit to develop new rich media products and formats for marketing partners.

Under the deal, Pennsylvania-based PointRoll will work with AOL to create interactive featuring video and audio elements.

PointRoll also will provide AOL with a dedicated rich media team.

Financial terms of the agreement were not disclosed. PointRoll is a fully-owned subsidiary of Gannett.

 

Related Links:
http://press.aol.com/article_display.cfm?article_id=1196

http://www.pointroll.com

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