Beverly Hills, Calif. - The Tornante Company, a venture founded in 2005 by former Disney CEO Michael Eisner, announced on Monday the formation of Vuguru, an independent studio that will produce and distribute original content for the Internet and emerging digital platforms.

The company's first production, "Prom Queen," is a serialized mystery told over the course of 80 ninety-second episodes.

"In the past few years, the development of exciting and innovative digital media platforms and technologies has outpaced the creation of truly great content," said Eisner.

"Vuguru will produce and showcase original and third party content in all genres and formats to meet the new demands of the evolving media landscape."

Initial sponsors of "Prom Queen" include FIJI Water, POM Wonderful, Teleflora.com and ELLEgirl.

The series will be hosted by video-sharing site Veoh Networks -- in which Tornante also holds a stake -- and distributed on Veoh, YouTube, ELLEgirl.com and PromQueen.tv, as well as for mobile devices.

Related Links:
http://tinyurl.com/2dke7x

http://www.vuguru.com

http://www.promqueen.tv