MTV Networks Taps Rapt for Digital Ad Sales Technology

Authored by Mark Hefflinger on March 12, 2007 - 3:50pm.

New York - Viacom's MTV Networks said on Monday that it has licensed technology from San Francisco-based Rapt that will provide pricing and inventory controls, analytic infrastructure, and decision support capabilities for advertising sales across all of its online properties. MTV Networks operates 44 websites and 10 broadband services in the U.S. alone, which registered more than 37 million unique users in January, according to comScore. Rapt's clients also include Yahoo, Microsoft, NBC Universal and Dow Jones & Company.

 

Related Links:
http://biz.yahoo.com/prnews/070312/nym102.html?.v=62

http://www.rapt.com

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