Glendale, Calif. - DreamWorks Animation announced on Tuesday that, beginning in 2009, it will produce all of its films using stereoscopic 3D technology. "I believe that this is the greatest opportunity for movies and for the theatrical exhibition business that has come along in 30 years," said DreamWorks Animation CEO Jeffrey Katzenberg. "Advancements in sound have dramatically improved the auditory experience, but there hasn't been a corresponding breakthrough in the way we see movies until now." The company's first production using the format, "Monsters vs. Aliens," is slated for release in the summer of 2009, when "several thousand screens" are expected to be equipped for 3D.

Related Links:
http://biz.yahoo.com/prnews/070313/latu016b.html?.v=1

http://www.dreamworksanimation.com