New York - More than one-third (36.5%) of U.S. adults who use the Internet also own a video game console, and 15.9% also own a portable game console, according to a survey conducted by Internet audience measurement firm Nielsen/NetRatings.

The report also found that 71% of console owners are married, and 66% have at least one child in the household.

"As game consoles have become increasingly sophisticated, families have incorporated them into their centralized home media centers, which include the television, digital recording device, digital music player, and the PC," said Carolyn Creekmore, senior director of media analytics at Nielsen/NetRatings.

"Video game technology will only benefit other media, since what makes a video game fun and exciting brings life to movies and music as well. Companies that can leverage these new technologies across a number of products will have a distinct advantage in the competitive marketplace."

Nielsen/Netratings found that Best Buy's website has the highest concentration of game console owners, who comprise 90% of the site's audience, followed by Amazon.com (89% own consoles) and Gamestop.com (88%).

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