Hanover, Germany - The Blu-ray Disc Association, a consortium of companies backing Sony's next-generation DVD format, said on Thursday that it aims to replace the current DVD standard within three years, Reuters reported.

"Within three years it will just be Blu-ray," Frank Simonis, European chairman of the Blu-ray Disc Association, said at the CeBIT trade show in Germany.

Sony's Blu-ray is vying with Toshiba's rival HD DVD format to become the dominant next-generation DVD standard.

The companies have previously held unsuccessful discussions on combining the formats.

Related Links:
http://tinyurl.com/27zjhp (Reuters)

http://www.blu-raydisc.com