CBS Licenses "Near Real-Time" NCAA Hoops Video to YouTube

Authored by Mark Hefflinger on March 15, 2007 - 10:15am.

New York - CBS Sports announced on Thursday that it will offer "near real-time" game video clips and highlights of the NCAA basketball tournament on YouTube.

"Through this agreement, CBS is monetizing its content on the Internet and proving that world-class programming can help bring brand-name advertisers to online platforms," said CBS Sports president Sean McManus.

Sponsored by Pontiac, the CBS Sports NCAA Tournament Channel on YouTube will include game highlights, press conferences and various video produced by CBS.

Internet users will be able to rate and comment on clips, but a standard YouTube feature that allows users to embed video clips on third-party sites like MySpace has been disabled.

CBS is also separately offering free live streaming of the first two rounds of the tournament on its website.

 

Related Links:
http://tinyurl.com/2vzgmv

http://www.youtube.com/cbsncaatourney

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