Director of Marketing - Sulake Inc. - Santa Monica, CA

Authored by dmw on March 19, 2007 - 4:54pm.

Sulake Inc. is a world leader in online interactive teen gaming. Our flagship product, Habbo Hotel, has fast become the destination online for teens to interact and play in a safe environment. We are currently seeking a North American Marketing Director who has demonstrated success and who welcomes the challenge of aggressively growing our traffic, retention, and conversion efforts.

The ideal candidate will be energetic, creative, enthusiastic, intelligent, analytical, and eager to take on responsibility and learn new skills - and have a solid rolodex in the entertainment industry. Sulake remains at the forefront of creating healthy environments in the exciting sought after Teen segment.

Please visit our website at http://www.sulake.com and http://www.habbohotel.com prior to applying.

The North American Marketing Director will help build & manage the initiatives that will lead and drive all North American Marketing efforts.

The ideal candidate will have:
    • Experience in creating an environment for building strong consumer based Internet communities
    • Experience in creating and leading marketing campaigns that successfully drove traffic online (proven track record)
    • Demonstrated success in, and a creative approach to, utilizing viral, grass roots and guerilla marketing tactics to attract traffic, drive conversions as well as drive brand awareness

Responsibilities:
    • Design, implement, and manage online and offline marketing programs, with initial focus on consumer acquisition and retention
    • Analyze site traffic patterns, business metrics, and program effectiveness to develop and refine campaigns
    • Establish and manage strategic relationships that will drive growth
    • Work closely with product, development, and management teams to achieve business objectives through effective marketing programs
    • Manage production of marketing collateral
   • Research and evaluate Web sites for partnership opportunities
   • Analyze partner and advertising campaigns (CPM, CPA, etc.) to optimize performance
   • Develop and implement best-in-class acquisition techniques
    • Manage online campaigns to effectively reach company growth and acquisition cost goals
   • Manage tracking and reporting of marketing programs and provide management reports and insights as needed
   • Maintain strong relationships with partners; constantly look for opportunities to solidify and grow our partnerships
   • Own the budgeting and planning process for this channel, including forecasts, performance to plan, reviewing of results, etc.

Requirements:
    • Undergraduate degree; MBA preferred
    • 5-7+ years of consumer marketing experience, with emphasis on online consumer marketing
    • Proven track record of success in acquiring users for consumer products and at creating word of mouth/viral marketing
    • Experience managing outside agencies (e.g., PR)
    • Strong business acumen, keen analytic skills and SEO/SEM experience
    • Excellent verbal and written communication, presentation skills, and relationship management skills
    • Ability to thrive in a fast-paced startup environment

Web Address: www.sulake.com

Email Address for Replies: paul.thind@sulake.com