Los Angeles - One national and three local advertisers will share data on the effectiveness of their interactive TV ad campaigns on cable TV provider Charter's system in Los Angeles with the advertising industry, TVWeek.com reported.

Charter is using technology from Navic to deliver interactive TV ads to its 300,000 digital customers in Los Angeles.

The effectiveness of ads placed by JPMorgan Chase, and a local car dealer, furniture supplier and Indian casino will be shared with the industry in June at the offices of Carat, JPMorgan's Chase's media agency.

"We'll report back on why people respond, what channels work, what sort of dollar volume we get," Neal Melden, president of ad agency Melden & Melden, told TVWeek.com.

Related Links:

http://www.tvweek.com/article.cms?articleId=31677

http://www.navic.tv

http://www.carat.com