Zillow Sees 4 Million Monthly Visitors According to CEO Richard Barton

Authored by Scott Goldberg on March 20, 2007 - 10:49am.
Zillow logo Over the past year Zillow, the online real estate speculator, has come to be a popular destination.  According to its CEO Richard Barton, 4 million people visit the site each month.  Some have called it a service for real estate “voyeurs” who like to spy on the home prices of their neighbors, and see if a sale really went for as much (or as little) as they claim. 

It has also served as an indication of the real estate collapse in some markets (the average Naples, FL home, for example, is down 10% since last year), and the boom in others (Austin, TX homes have risen 23% over the same period).  Consumers can keep tabs on their investments, and prospect new ones.  Today, following news from the US Department of Commerce that February housing starts rose 9% over January, Barton took center stage with CNBC anchor Erin Burnett, an indication of the company’s quick rise in the market.

Barton, who also co-founded Expedia, said Zillow has up-to-the-day “Zestimates” (Zillow’s term for a house’s estimated value) for over 50 million properties.  According to Zillow, the average US home price has fallen 2.8% over the last year.


When asked for his predictions on the market, Barton responded, “We don’t have a crystal ball,” but added that a forecasting feature, given all of their data, could be in the near future.  “What I can tell you is that the interest in houses, and the excitement about houses, and the emotion people are feeling about houses is extremely high.  We didn’t exist a year ago, and now we get over 4 million people a month.”


Zillow is also changing the real estate agent game, adding a Web 2.0 feature called “Make Me Move” that allows sellers to “hold a for-sale flag over their house,” as Barton said.  The seller can list a price that would make them move, and according to Barton, 40,000 people have placed “Make Me Move” prices on their homes since the initiative began.  Is it enough to make real estate agents worry?  Not yet.  But it’s enough to show that Zillow signals a real relevance of the online real estate market in the new environment.  



Scott Goldberg



Comments

4 Million Users

4 million monthly consumers is pretty good, and an indication of the general consumer interest in real estate. They have done for real estate consumers what other new real estate internet companies like propertyshark.com and loopnet have done for real estate professionals in terms of providing property data and listings.

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