Report: Multiplayer Online Game Market in West to Hit $1.5B by 2011

Authored by Mark Hefflinger on March 21, 2007 - 2:49pm.

London - The market for massively multiplayer online games in the West reached $1 billion for the first time in 2006, with North American subscriptions totaling $576 million and European subscriptions $299 million, according to a report from market research firm Screen Digest.

The data includes subscription sales for massively multiplayer online roleplaying games (MMORPG), like "World of Warcraft," in addition to virtual item sales and in-game advertising.

Screen Digest expects the Western market to grow to $1.5 billion by 2011.

"During the past few years the Western landscape for massively multiplayer online games has become increasingly fragmented following the introduction of new genres of games including social networking, virtual pet rearing and virtual world building titles," said Screen Digest's Piers Harding-Rolls.

"These new games and platforms have brought with them many new gamers and also new business models that are generating revenue that is largely incremental to the incumbent subscription business."

Published in DMW Daily, March 21, 2007

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Submitted by Sruthi (not verified) on March 22, 2007 - 7:27am.

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That's quite impressive, it

Submitted by gordman (not verified) on January 21, 2008 - 3:59am.

That's quite impressive, it looks like people are beginning to develop a habit for gaming. Is this good or is this bad? It's not my job to tell, but as a mature person I find some games like online backgammon quite enjoyable, and I don't see any harm here.

Literally games are here,

Submitted by Aryan (not verified) on August 3, 2008 - 10:50pm.

Literally games are here, there and everywhere and especially youngsters and kids can't imagine a enjoyable life without them. I too very fond of games and since internet entered in the games arena, it has become more accessible for the game freaks to reach their favorite games. I used to play online backgammon, car racing one of my favorites, but i love mission games more than anyone else. I heard that mission games enhances the capacity of brain, may be true, but they are worth enjoyable :)