Foster City, Calif. - Teracent, a developer of online advertising technology, has raised around $5 million in its first round of venture capital financing, led by New Enterprise Associated, PEHub.com reported.

Foster City, Calif.-based Teracent said its patent-pending technology uses "learning-based matching" rather than contextual analysis to serve targeted ads on publishers' websites.

Related Links:
http://www.pehub.com/article/articledetail.php?articlepostid=3564

http://www.teracent.com