Online Ad Technology Firm Teracent Raises $5 Million

Authored by Mark Hefflinger on March 22, 2007 - 4:03pm.

Foster City, Calif. - Teracent, a developer of online advertising technology, has raised around $5 million in its first round of venture capital financing, led by New Enterprise Associated, PEHub.com reported.

Foster City, Calif.-based Teracent said its patent-pending technology uses "learning-based matching" rather than contextual analysis to serve targeted ads on publishers' websites.

http://www.teracent.com