Orlando, Fla. - AdMob, a developer of mobile advertising technology, announced on Monday that it has raised $15 million in its second round of venture capital financing, led by Accel Partners.

Previous investor Sequoia Capital also participated.

Founded in 2006, San Mateo, Calif.-based AdMob said it has served more than 1.6 billion ads to mobile phones in over 160 countries in less than a year, and counts more than 1,200 publisher partners.

The company lets advertisers use self-serve tools to target mobile ads by country, language, carrier, and phone brand, model and OS.

AdMob said it will use the funds for product development.

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