Movie-based Games Studio Brash Entertainment Raising $150 Million

Authored by Mark Hefflinger on March 27, 2007 - 10:06am.

Atlanta - Brash Entertainment, a start-up company founded by "300" executive producer Thomas Tull and former iXL Enterprises CEO Bert Ellis that plans to develop video games based on movies, has raised $6 million in initial funding, and is close to closing a $150 million round, the Atlanta Business Chronicle reported.

The seed funding was provided by Ellis, Tull and other investors, while the larger sum is from a major media technology investor and others.

The company is looking to license a video game version of Tull's movie "300," and working on five other major titles whose development will be outsourced to other firms.

Brash aims to produce 60 to 100 titles over the next five years. "

The safest, most lucrative way to sell a video game is in tandem with some kind of movie that is already heavily marketed," Ellis told the Atlanta Business Chronicle. "Your downside is protected by the co-marketing."

 

Related Links:
http://www.msnbc.msn.com/id/17793242

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.