Viacom's MTV Signs Pepsi, Intel as Mobile TV Sponsors

Authored by Mark Hefflinger on March 28, 2007 - 2:42pm.

Orlando, Fla. - Viacom on Wednesday debuted a number of new mobile media offerings across its MTV, Comedy Central and other properties, with MTV Networks announcing that Pepsi and Intel have signed on as charter sponsors of its mobile programming. MTV Networks also expanded its partnership with Sprint; the carrier now offers 14 live streaming and VOD mobile channels. Viacom's Comedy Central, meanwhile, introduced a new 40-level mobile game called "South Park 10: The Game," developed by RealNetworks' mobile game studio.

 

Related Links:
http://biz.yahoo.com/prnews/070328/nyw047.html?.v=101

http://biz.yahoo.com/prnews/070328/clw075.html?.v=71

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