Website Ratings Firm ComScore Files for $86.25 Million IPO

Authored by Mark Hefflinger on April 2, 2007 - 3:09pm.

Reston, Va. - ComScore, a provider of Internet audience measurement services, on Monday filed with the Securities and Exchange Commission (IPO) to raise up to $86.25 million in an initial public offering (IPO).

The company, which plans to list its stock on the Nasdaq National Market under the symbol "SCOR," has yet to reveal other details of the offering such as the number of shares or their expected price range.

Virginia-based comScore collects data from more than 2 million Internet users, who have granted the company permission to measure their Internet usage patterns, buying behavior and other activities.

The company then uses its statistical methodologies to project consumers' online behavior for the total online population and a wide variety of user categories.

In 2006, comScore generated revenue of $66.3 million, primarily from subscription fees.

 

Related Links:
http://biz.yahoo.com/prnews/070402/cgm038.html?.v=79   

http://tinyurl.com/2x2kfd (EDGAR)

http://www.comscore.com

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