Englewood, Colo. - EchoStar Communications, operator of the DISH Network satellite TV service, announced on Tuesday that it has partnered with Google on a new, automated system for buying, selling, delivering and measuring ads on the network's 125 national channels.

Under the agreement, Google will have access to a portion of DISH Network's advertising inventory that includes all channels and dayparts, which it will make available for purchase by advertisers using its AdWords online auction system.

"Our partnership with EchoStar is important for us as we begin to offer a TV advertising platform broadly," said Google CEO Eric Schmidt.

"We think we can add value to this important medium by delivering more relevant ads to viewers, providing better accountability for advertisers and better monetize inventory for TV operators and programmers."

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