In-Theater Ad Network National CineMedia Taps Private Label RadioAuthored by Mark Hefflinger on April 3, 2007 - 3:28pm.
Los Angeles - Private Label Radio, a division of DMI Music & Media Solutions that provides custom digital audio content, announced on Tuesday that it has signed an agreement to promote new music releases on National CineMedia's (NCM) in-theater ad network. Private Label Radio will broadcast its CinemaSounds pre-show program in over 14,000 U.S. theaters, and also produce a music video show for NCM's Lobby Entertainment Network, currently deployed in 670 theaters. DMI’s Private Label Radio also provides in-flight audio programming for United Airlines.
Related Links: tags: Advertising | Digital Cinema | Movies | National CineMedia | Private Label Radio | DMI Music |
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