Warner, V2 Tap eListeningPost for E-Mail Music MarketingAuthored by Mark Hefflinger on April 5, 2007 - 3:53pm.
London - eListeningPost, a provider of e-mail-based digital music marketing services, has announced that record labels Warner Music, V2 and Independiente have signed on to utilize its services. Warner Music's Korova imprint will e-mail a video preview of a single off a new album from artist Cornelius to his fan base; a link to preview a new track from Independiente artist Travis will be seeded on music services like Last.fm, PlayLouder and Drowned in Sound. V2 will promote tracks and videos from its artists Bebel Gilberto, The Rakes and Duke Special. The e-mails from eListeningPost will contain links to purchase music; U.K.-based eListeningPost also teamed with 24/7 Real Media to sell advertising space within the messages.
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