CBS Interactive Audience Network to Offer Ad-Supported Content Online

Authored by Mark Hefflinger on April 12, 2007 - 12:00pm.

New York - CBS Corporation announced on Thursday the creation of the CBS Interactive Audience Network, and new deals to distribute clips and full-length programs through partners including AOL, Microsoft, CNET, Comcast, Joost, Bebo, Brightcove, Netvibes, Sling Media and Veoh.

The content will be free and supported by advertising, revenue from which will be shared with distribution partners. CBS said it plans to sell ad space for the new online network at the broadcasting industry's upcoming Upfront marketplace.

"Today marks an important step in our strategy to distribute content broadly across the online interactive landscape on an open, non-exclusive basis," said CBS president and CEO Leslie Moonves.

"Each of these partners offers value to our audience and our advertisers, who can now come to CBS not only for the most watched network on television, but for the most widely distributed professional content online."

All CBS entertainment, news and sports content offered will be available in the U.S., with select clips and full-length sports programming to be distributed worldwide.

CBS said the new deals will not affect existing distribution agreements with Yahoo, Apple's iTunes, Microsoft's Xbox Live Marketplace, Amazon Unbox and others.

Finally, CBS said Akamai Technologies will provide content delivery network services for the CBS Interactive Audience Network.

 

Related Links:
http://tinyurl.com/ynpcwn

http://www.cbscorporation.com



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