Azureus Taps YuMe for Targeted Broadband Video Ads on VuzeAuthored by Mark Hefflinger on April 16, 2007 - 4:04pm.
Redwood City, Calif. - YuMe, a broadband video advertising network, announced on Monday a partnership with Azureus, a provider of peer-to-peer file-sharing technology. Under the deal, advertisers will be able to incorporate customized ads within select licensed and self-published content online video content distributed on Vuze, a new download service from Azureus. Advertisers and Azureus will be able to track when and where viewers download their ad-supported content, how often they view it, and how they interact with ads.
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