Google to Sell Audio Ads on Clear Channel Radio Stations

Authored by Mark Hefflinger on April 16, 2007 - 10:44am.

Mountain View, Calif. - Google announced on Monday a multi-year agreement with Clear Channel Radio that will see the broadcasting giant provide Google the rights to sell a guaranteed portion of 30-second ad inventory across 675 of its stations.

Financial terms of the deal were not disclosed.

The deal will give advertisers who use Google Audio Ads national radio distribution, and potentially entice advertisers who previously had not used radio to reach out to Clear Channel's 110 million weekly listeners.

Google previously partnered with Clear Channel to provide text ads on the company's radio station websites.

"Clear Channel Radio gets access to an entirely new group of advertisers within a new and complementary sales channel, and Google adds another option for its existing customers," said Clear Channel Radio CEO John Hogan.

Google has recently been branching out beyond Internet-based advertising into other media, including newspapers and satellite TV. The company announced an ad partnership with EchoStar's DISH Network last month.

 

Related Links:
http://biz.yahoo.com/bw/070416/20070416005781.html?.v=1

http://www.clearchannel.com/radio

http://www.google.com/adsense/audio

Comments

Another Coup for GOOG

The foundation for a complete online media placement platform is growing every day. Somebody was going to create a digital marketplace that includes all forms of media, so why not GOOG?

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