San Bruno, Calif. - Adify, a provider of technology that powers online vertical advertising networks, announced on Tuesday that it has raised $19 million in its second round of venture capital financing, led by US Venture Partners.

Previous investor Venrock Associates, and new investors GE Media Communications and Entertainment, NBC Universal and Time Warner Investments also participated.

Founded in 2005, San Bruno, Calif.-based Adify provides technology that allows traditional media companies to build their own customized online ad networks.

Customers include Time Warner, Reed Business Information and The Washington Post Company -- which used Adify to power its Sponsored Blogroll program.

Related Links:
http://www.adify.com/press_release_041207.htm