Millennials Conference: Stardoll To Start Selling Virtual Clothes From Major Fashion Brands

Authored by Jay Baage on April 18, 2007 - 1:24pm.

From The Millennials Conference: Stardoll, the virtual doll community, today sell their own 12 brand of virtual doll clothes to its 6 million members. The company’s CEO Mattias Miksche told the audience that the next step is to introduce virtual clothes from established fashion brands.
“We are going to be announcing real integration with real brands in a few weeks”, he said, pointing out that it is the first form of external advertising being introduced on Stardoll.

In a short interview with DMW Mattias Miksche said that he would like to see every major fashion brand from The Gap to Gucci represented on Stardoll.
“We already have a few brands signed up, but I can’t reveal which ones yet”, said Mattias Miksche.

Stardoll also announced that the company has hired Matthew Palmer to the position of Executive Vice President and General Manager. Palmer comes from The Walt Disney Company where he was SVP, Marketing, and managed strategic and creative marketing for all children’s TV brands and platforms within the ABC Cable Networks Group portfolio, including High School Musical.

Matthew Palmer’s role will be to support Stardoll’s ongoing global expansion, establish and oversee the company’s U.S. business and strategy as well as building the team responsible for driving U.S. growth and revenues.
“One part of that strategy is that we will soon announce original content featuring real Hollywood stars", said Mattias Miksche.

Related Links:
http://www.stardoll.com
http://www.millennialsconference.com